90octane was founded in 2000 by partners Jim Grinney and Sam Eidson with the mission of making marketing measurable. In the couple of decades since, we’ve measured our own success by the lasting relationships we’ve formed with clients around the world. We believe that trust should be central to everything we do—not just in the work we do for our partners and their customers, but in the culture we create for our employees and the impact we have on the industry and the wider world.